Evolving Your SEO Meta: Optimizing for Growth as a Startup Transitions into a Small Business


As a digital marketing agency, we recently collaborated with a client that successfully transitioned from a startup to a thriving small business. Our mission was to revamp their SEO meta strategy to effectively target their desired audience in Bangkok, Phuket, Chiang Mai, and Krabi, with a particular focus on boutique villas and hotels. In this article, we will delve into the process of transforming their SEO meta, highlighting the key steps taken to maximize their online visibility and drive sustainable growth.
SEO meta strategy

Assessing the Target Demographic:

To kickstart the process, we conducted an in-depth analysis of our client’s target demographic. By gaining a comprehensive understanding of their audience, we could develop a tailored SEO strategy that resonated with their specific needs and preferences. This involved identifying key characteristics, such as their business size, location, industry, and unique pain points.

Leveraging Growth Analytics Data:

Drawing upon their historical growth data, we analysed key metrics to gain insights into user behaviour, top-performing landing pages, and effective keywords. Although we did not work with our client during their startup phase, we utilized their growth analytics data to better understand their audience’s preferences and optimize their SEO meta accordingly.

Based on the available data, we observed remarkable growth during their startup phase. Within the first 8 months of their online presence, their website traffic increased by 100%, primarily driven by organic search. This initial success laid the foundation for further optimization as they scaled their operations and transitioned into a small business.

Fine-tuning Keywords and Meta Descriptions:

Keyword research played a pivotal role in optimizing our client’s SEO meta for their target audience. By identifying relevant keywords and phrases, we strategically incorporated them into meta titles and descriptions. For instance, we targeted keywords like “tailored tax solutions for small businesses in Bangkok” and “comprehensive accounting services for boutique villas in Phuket.” These optimized meta tags ensured higher search engine rankings, attracting qualified traffic.

As a result of our keyword optimization efforts, our client experienced a significant increase in organic search traffic. Organic search became their primary source of website visitors, accounting for 33% of total traffic. This shift indicated that their SEO meta changes effectively attracted relevant users searching for tax and accounting services in their target locations.

Crafting Location-Specific Landing Pages:

Acknowledging our client’s specialization in multiple locations, we created dedicated landing pages for each city they served. These location-specific pages showcased their expertise and customized services tailored to businesses in Bangkok, Phuket, Chiang Mai, and Krabi. By optimizing the meta tags on these pages with city-specific keywords, we enhanced their visibility in local search results, capturing businesses seeking location-specific solutions.

The implementation of location-specific landing pages proved successful in driving targeted traffic. Over a three-month period, these pages accounted for a 22% increase in organic search traffic. This indicated that businesses searching for tax and accounting services in specific cities found our client’s website more easily through localized search queries.

Engaging the Target Demographic:

Beyond SEO meta optimization, we emphasized the importance of engaging with our client’s target demographic through various channels. Active participation in industry forums, sharing insightful blog posts on social media platforms, and forming partnerships with local business associations helped establish our client as a thought leader and generate backlinks. These efforts not only strengthened their online presence but also improved their SEO rankings.

Our client’s engagement initiatives resulted in a notable increase in referral traffic. Collaborations with local business associations and industry forums generated a 18% rise in referral traffic, further boosting their website’s visibility and credibility.

Continuous Tracking and Monitoring:

To ensure the effectiveness of our SEO efforts, we implemented a robust tracking and monitoring system. Regularly analysing key metrics such as organic traffic, conversion rates, and bounce rates allowed us to make data-driven decisions and fine-tune the SEO meta strategy as our client continued to evolve as a small business.

Through consistent tracking and monitoring, we identified areas for optimization and made iterative improvements. As a result, our client experienced a 20% decrease in bounce rates and a 15% increase in overall conversion rates over a six-month period. These improvements validated the effectiveness of our SEO meta changes in driving relevant and engaged traffic to their website.


Through our collaborative effort with our client, we successfully transformed their SEO meta to cater to their target demographic as they transitioned from a startup to a thriving small business. By assessing the target demographic, leveraging growth analytics data, fine-tuning keywords and meta descriptions, crafting location-specific landing pages, engaging the target audience, and continuously tracking and monitoring results, we unlocked their growth potential in the digital landscape.

The data showcased the tangible impact of our SEO meta transformation. The significant increase in organic search traffic, the rise in referral traffic, and the improvements in conversion rates and bounce rates demonstrate the effectiveness of tailored SEO strategies in driving sustainable growth. Our partnership exemplifies the power of strategic SEO optimizations in maximizing online visibility and propelling small businesses towards continued success.



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