PPC campaign for a Real Estate Company in Melbourne
About the Client
• A reputable real estate company based in Melbourne, specializing in residential and commercial properties.
• Impressive Portfolio: Manages a portfolio of over 500 properties, including apartments, houses, office spaces, and retail units, catering to diverse client needs.
• Local Presence: Boasts five strategically located offices throughout Melbourne, providing convenient access and local market expertise.
• Established Reputation: With over 15 years of industry experience, the company has successfully facilitated more than 1,000 property transactions, earning a strong reputation for professionalism and client satisfaction.
• Growth and Expansion: Continuously expanding its reach, the company has achieved an average annual growth rate of 10% over the past five years.
Addressing Challanges
Addressing PPC challenges is vital for boosting visibility, driving organic traffic, and maximizing business growth.
Low Click-Through Rates (CTR): They were struggling with low CTRs, indicating that their PPC ads were not generating enough interest or compelling users to click on them.
High Cost-Per-Click (CPC): Campaigns had high CPC rates, resulting in increased advertising costs. This could be a result of bidding on highly competitive keywords or failing to optimize the campaign for maximum cost-efficiency.
Inefficient Ad Targeting: Campaigns were ineffective ad targeting, reaching an audience that was not interested in their real estate offerings.
Solutions
How we elevated amanté’s online presence with powerful SEO optimization solutions
Optimizing the ad copy
Optimizing the ad copy by conducting thorough keyword research and incorporating compelling messaging that resonates with the target audience. By crafting engaging and persuasive ad copy, we aimed to increase click-through rates and attract more qualified leads.
Keywords Strategy
Revisiting the keyword strategy to identify more relevant and targeted keywords. By refining the keyword selection, we aimed to improve ad visibility, increase ad relevance, and drive higher quality traffic to the website.
Content
We recommended optimizing the landing pages to align with the ad messaging and improve the user experience. This involved enhancing the page layout, emphasizing key selling points, and incorporating clear call-to-action buttons to encourage conversions.
Audience Targeting
Refining the audience targeting parameters to ensure the ads reach the most relevant audience segments. By leveraging demographic, geographic, and behavioural data, we aimed to enhance the precision and effectiveness of the campaign, ultimately driving higher conversion rates.
Conversion Tracking
We emphasized the importance of implementing robust conversion tracking mechanisms to measure the effectiveness of the campaign. By closely monitoring key metrics and conducting thorough analysis, we aimed to identify areas for improvement and make data-driven adjustments to maximize campaign performance.
Results
