Strategies behind search ranking growth of Seylan Bank
About Seylan Bank
Seylan Bank PLC, a public limited liability company established in Sri Lanka in 1987, stands as a prominent player in the banking sector, specializing in conventional commercial banking. Seylan Bank has established itself as one of the top 10 banks in Sri Lanka, enjoying a significant market presence both online and through its physical branches. This extensive reach enables the bank to cater to a wide range of customers, fulfilling their banking needs efficiently and effectively.
Having entrusted OMC Digital as its client since 2021, Seylan Bank has partnered with a leading digital agency to enhance its online presence and digital marketing strategies. This collaboration underscores the bank’s commitment to staying ahead in the digital era and providing its customers with the best possible digital experience.
Addressing Challanges
Addressing SEO challenges is vital for boosting visibility, driving organic traffic, and maximizing business growth.
Problem Scope
Seeking to optimize their online presence within the competitive banking niche in Sri Lanka, Seylan Bank turned to OMC Digital for a solution. After undergoing a website revamp, Seylan Bank recognized the critical need to enhance their search visibility and attract potential customers effectively.
Ranking issues
Faced with ranking challenges in the banking services sector, our client aimed to elevate their position in the market. Previously, their website consistently ranked in the top 20-30 range or even lower, leaving them desiring a significant improvement. In an endeavor to enhance their standing and outperform competitors, they turned to our expertise for assistance.
Product visibility
Recognizing the significance of product visibility in a competitive market, the bank sought to enhance the relevance and visibility of their loan and savings products. Understanding that an effective online presence is crucial for attracting and engaging potential customers, they turned to us for assistance.
Solutions
How we elevated amanté’s online presence with powerful SEO optimization solutions
Website Audit
Recognizing the importance of SEO standards in maximizing online visibility, OMC Digital conducted a comprehensive audit of the newly revamped Seylan Bank website. With meticulous attention to detail, our team thoroughly examined the website, providing valuable insights and recommendations to both developers and the content team.
Keywords Research
To unlock the full potential of Seylan Bank’s online presence, a meticulous keyword research and competitor benchmarking exercise was conducted. Our team delved into extensive analysis, aiming to identify crucial keyword and content gaps that could be leveraged for maximum impact.
Onsite optimisation
To enhance the onsite SEO of Seylan Bank’s website, a meticulous update was carried out on essential elements such as meta tags, schema, and related components. Our dedicated team paid meticulous attention to detail, ensuring these elements were optimized to their fullest potential.
Offsite strategy
To strengthen Seylan Bank’s online presence, a monthly search engine marketing (SEM) plan was carefully devised. With the objective of building the bank’s offsite link profile and establishing a distinct content persona, our team crafted a strategic roadmap for ongoing success.
Results
